Ricardo Alarcon - Freelance Scrum Master Senior & Agile Coach

Hi,
I’m Ricardo Alarcón

About me

Senior Freelance Scrum Master & Agile Coach with 11+ years of experience leading Agile teams across finance, ecommerce, healthcare, and energy sectors. Proven track record delivering complex projects on time and within scope using Agile, Scrum, and SAFe frameworks.

Skilled in cross-functional collaboration, risk management, and continuous improvement. Available for freelance opportunities across Europe and globally, driving scalable results in fast-paced environments.

Experience

  • June 2025 - November 2025

    Schneider Electric Barcelona - Remote

    Senior Scrum Master - June 2025 - November 2025

    Orchestrating global data delivery with precision, agility, and strategic foresight. Led high-impact data initiatives across North America and Europe, aligning technical execution with business strategy. Bridged governance, agile execution, and stakeholder engagement to accelerate platform onboarding and ensure compliance.

    • Delivered enterprise-wide data lake onboarding across two continents.
    • Elevated SAFe maturity through targeted coaching and survey execution.
    • Orchestrated weekly leadership syncs to resolve blockers and accelerate delivery.
  • October 2023 - May 2025

    Roche Diagnostics Basel - Remote

    Senior Scrum Master - October 2023 - May 2025

    Empowering Agile transformation in healthcare ecommerce with cross-team orchestration and coaching excellence. Led two interdependent teams in the Diabetes Care ecommerce division, driving Agile adoption and product delivery. Acted as a change agent and Agile coach, guiding the organization through a mindset shift while delivering SAP-integrated solutions that improve patient outcomes.

    • Led Agile coaching during a major digital transformation in Diabetes Care.
    • Managed cross-team dependencies with precision and speed.
    • Boosted delivery efficiency using hybrid Scrum-Kanban workflows.
  • December 2022 - May 2023

    Invoke Atlanta - Remote

    Senior Scrum Master - December 2022 - May 2023

    Accelerating automation delivery through agile facilitation and backlog mastery. Managed RPA product development with full ownership of Scrum ceremonies, backlog refinement, and release coordination. Fostered a culture of continuous learning through structured knowledge-sharing sessions, enhancing team cohesion and delivery velocity.

    • Delivered high-value RPA features with continuous release cycles.
    • Strengthened team alignment through backlog ownership and PO support.
    • Built a collaborative culture with weekly knowledge transfers.
  • June 2022 - November 2022

    Santander Bank Madrid - Remote

    Scrum Master - June 2022 - November 2022

    Driving Agile adoption in banking through strategic coaching and backlog optimization. Supported Global Transactional Banking teams in embracing Agile practices. Facilitated Scrum events, guided backlog refinement, and promoted Agile culture at the program level, influencing steering committees and executive stakeholders.

    • Drove Agile maturity in Global Transactional Banking.
    • Enabled backlog clarity and prioritization with PO collaboration.
    • Supported executive-level Agile adoption through committee engagement.
  • October 2021 - May 2022

    NatWest Bank London - Remote

    Scrum Master - October 2021 - May 2022

    Transforming team dynamics and delivery predictability in ePrivacy programs. Led Agile coaching and Scrum facilitation for Natwest’s ePrivacy initiative. Standardized Scrum practices, mentored internal Scrum Masters, and introduced estimation and acceptance criteria frameworks that improved sprint planning and team autonomy.

    • Achieved sprint predictability and scope control.
    • Delivered consistent Scrum cadence across teams.
    • Upskilled internal Agile talent for sustainable transformation
  • May 2019 - September 2021

    Hotelbeds Palma

    Scrum Master - May 2019 - September 2021

    Revolutionizing financial tech with a unified payment platform and Agile excellence. Led the development of UNICOL, a dual-payment solution for clients and suppliers. Drove Agile transformation across finance tech, implemented OKRs, and replaced legacy systems with scalable, high-performance software—cutting transaction response time by 75%.

    • Delivered UNICOL, a game-changing financial product.
    • Replaced legacy tech with scalable, high-performance software.
    • Championed Agile culture with measurable KPI improvements.
  • April 2018 - April 2019

    AxesInMotion Seville

    Agile Coach - April 2018 - April 2019

    Embedding Agile DNA into gaming culture and delivery pipelines. Introduced Agile mindset across the organization, trained Product Owners, and led two development teams. Delivered the first fully Scrum-based game and migrated the company’s flagship title to Unity 2019, modernizing its architecture and delivery cadence.

    • Led Agile transformation across game development teams.
    • Delivered working software every sprint in new game builds.
    • Modernized legacy game architecture with Unity migration.
  • May 2017 - April 2018

    BBVA Bank Madrid

    Scrum Master - May 2017 - April 2018

    Scaling Agile in banking innovation with strategic coaching and product delivery. Led Agile transformation for the BBVA One View project, enabling real-time account aggregation across banks. Supported Product Owners in backlog creation and coached teams through SAFe adoption, boosting motivation and delivery consistency.

    • Implemented SAFe across financial product teams.
    • Delivered real-time banking tool with multi-bank integration.
    • Resolved team conflicts and boosted motivation.
  • May 2014 - April 2017

    Kitmaker Entertainment Palma

    Scrum Master - May 2014 - April 2017

    Redefining game development through Agile leadership and process excellence. Transitioned the video game department from waterfall to Scrum, managing over 30 successful projects. Secured ISO 9001 certification and embedded quality-driven Agile practices across the studio, transforming delivery speed and team dynamics.

    • Delivered 30+ games using Agile frameworks.
    • Secured ISO 9001 certification for process excellence.
    • Led department-wide Agile transformation in game development.

Skills & Tools

I'm a Scrum Master and Agile Coach who thrives on transforming teams, streamlining delivery, and aligning execution with strategy. I specialize in orchestrating cross-functional collaboration, coaching Agile mindsets, and driving measurable outcomes across industries like energy, healthcare, banking, gaming, and tourism. Whether it's launching enterprise data platforms or modernizing game architecture, I bring precision, empathy, and momentum to every initiative.

  • Agile Coaching & Transformation
  • Scrum Facilitation
  • Backlog Management & Refinement
  • Stakeholder Engagement & Change Leadership
  • Remote Team Enablement
  • Process Optimization & KPI Tracking

When I’m not leading Agile ceremonies or resolving delivery blockers, I’m mentoring teams, refining workflows, or exploring new frameworks to elevate team performance. I believe in continuous improvement, transparent communication, and building cultures of ownership and trust.

  • JIRA & Confluence
  • Kanban & Scrum (certified)
  • SAFe (certified practitioner)
  • Miro & Trello
  • Microsoft 365 & Google Workspace

Feedback

I had the privilege of working with Ricardo, and I can say without a doubt that his impact on the company was truly transformative. Recommending Ricardo is easy: he is the kind of professional who leaves a lasting mark—not only because of what he does, but because of how he does it.

Alejandro Molina - Co Founder - AxesInMotion Seville, Spain

I have the pleasure to Work with Ricardo within a very complex Solution Launch. Leveraging Scaled Agile ( SAFE).The Level of complexity of our solution requires an upskilled Agile coaching, close dependency monitoring and follow Safe ceremonies. Ricardo is a great team player and person to work with. He is closely collaborating with the program and helped in the PI planning executions. Thank you Ricardo

Sophie Calvarin - Agile Program Manager - Roche Diagnostics Basel - Remote

I recommend Ricardo for any role requiring strong leadership, technical understanding, and collaborative spirit. I had the pleasure of working alongside Ricardo at Invoke for a year, where we jointly led the development team, sharing responsibilities as Product Owner and Scrum Master. During this time, I could witness Ricardo's dedication, insightful approach to problem-solving, and ability to motivate and guide the team. He possesses a deep understanding of agile methodologies and knowledge of translating business needs into actionable technical requirements.

Tijana Limic - Product Owner - Invoke Atlanta - Remote

I worked with Ricardo during my time as a Business Developer at Kitmaker. What stands out about him is his effectiveness in handling difficult situations, his proactivity, and his strong work ethic. He is undoubtedly a great asset to any company looking for a competent Project Manager who is ready to pursue goals as a team and on time

Espe Olea - Business Manager - Kitmaker Entertainment Palma